Ogilvy on Advertising [David Ogilvy] on cepcosojurre.cf Story time just got better with Prime Book Box, a subscription that delivers editorially hand-picked. Editorial Reviews. From the Inside Flap. A candid and indispensable primer on all aspects of in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man. Ogilvy on Advertising book. Read reviews from the world's largest community for readers. A candid and indispensable primer on all aspects of advertis.
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Ogilvy is an award-winning integrated creative network that makes brands matter, specializing in creating experiences, design and communications. Here's why Ogilvy's best-known advertising tips are still relevant, and He literally wrote the book that defined an entire profession, and it's as. A candid and indispensable primer on all aspects of advertising from the man Time has earn your way to a free book! Ogilvy on Advertising by David Ogilvy .
Given that all six of them seem to be older, white gentlemen in the same business, how difficult must that have been? Did I mention that this book is incredibly easy to read, is blocked well, contains several interesting visual accompaniments, and is a page-turner? Very enjoyable book. I highly recommend it. Apr 29, Alexander Pavlov rated it really liked it.
Jul 21, Sonam Puri rated it it was amazing. You can read it hundred times. Aug 21, Talaria rated it it was amazing. Well he's definitely a salesperson, I'll give you that.
One afternoon my friend asked me to source for her a book on advertising called On Advertising.
I found the book for her and on a whim attracted by the beautiful pictures in the first few pages, good one David bought a copy for myself. Now I'm no student or fan of marketing or advertising or copywriting. In fact, my stance before this book, on people who worked with marketing, was positively negative. I thought that they were a whole bunch Well he's definitely a salesperson, I'll give you that.
I thought that they were a whole bunch of immoral people duping everyone in to mass consumption, cashing on the insecurities of the public, and convincing people they needed stuff they didn't. Yet, I liked the way David wrote. It was honest, casual, and it seemed like he agreed with me on poseurs too would you rather hear a popular artist on the radio or a shakespeare play? So based on vanity read: I like how David agrees with me on a few points , and a liking for shiny stuff read: What I read changed my opinion on marketing completely.
I was persuaded, sold, convinced, converted. However you put it. David's description of marketing, the literature involved in it, the research behind it, the psychology at play in other words, the parts that made me abhor marketing when I was uninformed, curiously made me like it now that I was slightly informed.
I finished it in one go, something I hadn't done in a while, and certainly not for a random book. I know why I liked it. David made copy writers seem like authors, writers. Huxley was a copywriter too he pointed out subtly. He elevated the occupation, pointing out subtly that excellence and success exist in marketing too. Look at my beautiful castle, clearly I'm rich and have made some right decisions, he seemingly points out on one of the pages which has a photograph of a castle.
He highlighted beautiful ads, and for the first time made me look at them not as things directed to dupe me, but as projects by people like me, who wanted to create something beautiful and impacting. He emphasised at how editorial everything was, how not baseless it was, how well researched the good ones atleast it was, how aesthetic, how well thought out.
Everytime he mentioned Dove, I had to admit that I remembered the damn advertisements, I knew the catch line. Funny thing, I think he sold marketing to people who were not sold on it before. Now everytime I see an ad I will find myself analysing it, checking its merits, and maybe even downloading the product to show my appreciation to the copywriter. It is all very strange.
But mind you, this does not mean that ALL adverts have any merit. Nov 02, David added it Shelves: I would be fascinated to hear his thoughts on advertising today. At the insistence of his publisher, Ogilvy included a page of short predictions for the future, one of which was the total disappearance of the hated billboard.
Lots of interesting insight into how hi I would be fascinated to hear his thoughts on advertising today. Lots of interesting insight into how his mind at least worked. I am the sort that his business would detest: I pay almost no attention to advertising whatsoever.
When I have focused on advertising it has been as a teacher, studying techniques of manipulation with first-year students: He at least seems genuine. That is, in itself, quite an accomplishment given my biases. Aug 17, Alvaro Berrios rated it really liked it. It's pretty astonishing how relevant so much of this is in today's hyper-digital age.
David Ogilvy was working with magazines, TV commercials and newspaper ads However, the simplicity in his approach and understanding of human behavior can absolutely be applied to today's digital advertising. GREAT for learning effective and convincing copy writing.
Ogilvy on Advertising in Digital Age
It was also just cool to learn about this history of some of the old ad firms. Feb 03, Machiel Reyneke rated it really liked it. This review has been hidden because it contains spoilers. To view it, click here. Classic reading from an advertising legend. Naturally, a lot isn't very applicable today, but there are many nuggets that are as applicable today as they will be in another 40 years.
Jan 17, Edgar rated it it was amazing. A classic.
Jan 05, Song rated it really liked it. Most interestingly, some of the best practices he noted in the book are still relevant today. Apr 24, Leticia rated it it was amazing. This is an outstanding book. I picked it up in a run of second hand classics by people who began their lives as copywriters, because some of our best mentors are those in books.
T This is an outstanding book. They all started in direct mail copywriting.
Advertising is one of them. It is, of course, dated. The edition I read was released in Nearly all of it, I suggest, holds true: How people read, the value of research, the nature of gaining and holding attention, the value of headlines, the nature of Man. And its ample margins appear perfectly designed for this exact purpose.
If you are working in this field, or a related one, I highly recommend it. Apr 01, Cristian Morales rated it it was ok.
Im much more keen on propaganda than advertising nowadays. English ISBN Start reading Ogilvy on Advertising on your site in under a minute. Don't have a site? Try the site edition and experience these great reading features: Book Series.
Is this feature helpful? Thank you for your feedback. Share your thoughts with other customers. Write a customer review. Customer images. See all customer images. Read reviews that mention david ogilvy must read years ago great book advertising man read for anyone advertising and marketing confessions of an advertising ogilvy on advertising advertising industry direct response anyone interested relevant today may seem whipple squeeze hey whipple even though old school common sense social media.
Showing of reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. C McA Top Contributor: Raspberry Pi. Paperback Verified download. Although this book was written in many of the concepts and anecdotes in it hold up well.
The landscape has changed to more personalized messaging opportunities, but Ogilvy's main points about facts, emotion, narrative, and connection still applies.
He seems to be a fan of balancing creative with research and had the foresight to understand that both were changing with the times. No doubt if he personally was still around there would be some additions to account for new trends and technologies but the concept of finding what works best for the medium would stay the same. Ogilvy made his name on print and TV, so most of the anecdotes are along those lines. It is also amusing at times to see the changing social norms that make some of the tropes and hooks feel outdated.
Good read as a part of a comprehensive look at advertising but don't think this is the only thing that must be read, or that it should be taken as gospel. I'm sure of it! Great book for a newbie learning about marketing! This book doesn't have all the answers you may ask about marketing, but it answers a lot! He gives good basic guidelines that you should follow, not just as a marketer, but as a marketing firm and company.
This is an old school book, so it doesn't include anything about digital marketing.
But if you do any marketing outside the digital world, this is a great guide! Some chapters are better than others, depending on what you want to get out this book. I found the information for large marketing firms,TV ads, ads for travel, and ads for international firms to be boring, because that doesn't relate to me, but everything else was well worth my time!
You might feel the same way, but remember,the marketing industry is big, with so many roles to play in it! This is not a textbook and it is not a new book, so you won't read about any kind of internet advertising and you're definitely getting one perspective but you couldn't find a better perspective if you had to choose just one. If you want an overview of the core principles that are true for ALL ad-like communications, this is a must-read.
The medium might change, but the principles remain the same -- and nobody knew the principles like David Ogilvy. For those wanting a current view of the ad world -- especially involving internet or social media -- read this book FIRST and then download any of a number of books on current practices.
This will teach you the fundamentals. One person found this helpful. Let's face it, Ogilvy made great headway for the advertising industry. I'd even go as far as saying that his advertising methods are among the best the world has ever seen. If you're new to the business, interested in the business, or even an old ad dog running out of tricks, you need to own this book.
The best part about this book has got to be the visual references of some of the most successful ad campaigns since the dawn of advertising. If you don't take away some new ideas, you need to read it again. Instead, you gotta understand how people download your stuff. That whole customer journey thing. Figure out how they shop, using different channels, bouncing around to piece together clues, before eventually taking the plunge.
Then re-create it inside Facebook. Why is this so complicated?
Why do so many fail and then blame Facebook for their troubles? The only way to figure it out is through iteration. But entire campaigns, audiences, and creative ideas. Think macro, not micro. Test your promise.
Test your media. Test your headlines and your illustrations. Test the size of your advertisements. Test your frequency. Test your level of expenditure. Test your commercials. Never stop testing, and your advertising will never stop improving. But where to start? The audience!
Audience already big enough? And well targeted enough? Then go straight for the sale. Too complex? Try a tripwire. Perhaps they need more nurturing. More trust. So re-engage them and retarget them. Loop in dynamic product ads or marketing automation to follow up about what they just saw, researched, or investigated.
Ogilvy on Advertising by David Ogilvy
Go bigger. That is, in audience size. Not today when your customers are already seeing thousands of other competing messages.But the consumer perceives that the product is inferior and never downloads it again.
If you have to fire them, you may lose the client. Use the largest possible type. For an old product, you can create news by advertising a new way to use it, like using baking soda to keep refrigerators smelling sweet. Using lots of numbers to test folk wisdom. However, I enjoyed re-reading this book a lot. No manufacturer ever hired an agency because it increased market-share for somebody else.
A subhead of two lines , between your headline and your body copy, heightens the reader's appetite for the feast to come.